Audience: Planet-conscious grocery shoppers looking to reduce their carbon footprint.
Responsibilities: Instructional Design, eLearning Development, Visual Design, Storyboarding, Action Mapping (Needs Analysis), Prototyping
Tools Used: Articulate Storyline 360, Figma, MindMeister, Google Suite
Earth Focus, a conceptual non profit that works to inform and change the behavior of the public around sustainability, were measuring whether their target audience was changing their behavior after their instruction, based on customer surveys. Their metric was not moving and sometimes they saw a decrease in % of changed behavior.
After interviewing several people from their target audience and gathering more behavioral information about why learners were not utilizing the skills they had been taught, it came to light that the information was not easily digestible as it was delivered in long articles. Also the information was very overwhelming and disheartening, making people feel like they would need to give up all of their modern conveniences, so they just didn’t do anything.
I determined this problem is caused by a lack of motivation, which led to a lack of knowledge about the many ways to introduce sustainable practices into daily life and the skills on how to implement these practices. I recommended creating small, easily digestible scenario based eLearnings to show the target audience how to make simple changes to their everyday life that feel attainable and allow individuals to make decisions regarding sustainability in a risk-free engaging environment that shows learners the realistic, memorable consequences of their choices. Seeing these consequences and practicing the correct actions will help them make better choices in the real world.
In order to plan and create an effective learning experience, I used the ADDIE Model of instructional design. The phases of ADDIE were achieved by first analyzing the problem, designing an action map, storyboard, and visual mockups. Then by developing an interactive prototype and the full project. Finally implementing the project and evaluating the learning experience through user testing. This model led me through an ongoing process of analysis, feedback, iteration, and testing. Utilizing ADDIE resulted in a cohesive, organized experience for the KSH, SMEs and myself, the Instructional Designer.
Guided by Cathy Moore’s strategic action mapping process, I acted as the subject matter expert (SME) and drew from my experience in daily sustainability practices. To begin the action mapping process, I proposed a measurable performance goal for the learning experience, which is included on the left side of the action map below.
I then identified the decisions and actions the users would need to make in a real-life situation. The process of creating an action map ensured that all of the actions relate to the overall goal of the project.
Upon recognizing the primary actions, I focused on prioritizing the crucial ones to emphasize in my learning journey. Subsequently, I crafted a textual storyboard introducing choices and their respective consequences. As users navigate through the scenario, they encounter three options: one correct choice and two distractors.
Opting for the correct action leads the user to a positive outcome, enabling them to progress through the scenario, while selecting an incorrect action exposes the user to real-life negative consequences of varying severity, accompanied by an opportunity to make another attempt. If ever a learner needs support in making a choice, they can select a mentor button that provides advice from a sustainability expert. This empowers users to decide when they want additional information rather than going to search for information outside of the course that could cause overwhelm.
The storyboard process played a vital role in my design process, as it served as the canvas where I integrated significant instructional practices and learning theories to optimize the experience for the learners that immerses the user in the story to promote learning and retention.
Following the revision and approval of the text-based storyboard, I began the creation of visual mockups for the scenario using Figma. Leveraging Figma's flexibility, I experimented with various visual elements and layouts to achieve a polished and immersive feel.
Maintaining visual consistency across elements, from backgrounds to characters, was a priority. I established a custom color palette derived from the background illustration of my title slide, and edited each asset to match the color scheme, all within Figma.
After completing a style guide, I created a slide for each changing situation and scene in my learning experience. This included a mentor slide, a slide for question one, and correct and incorrect consequence slides. Through iterative refinement, I ensured all visual and instructional information flowed together seamlessly and was a coherent learning experience.
Satisfied with the look and feel of my mockups, I developed an interactive prototype to combine the visual mockups and text-based script.
I used Articulate Storyline 360 to create an interactive prototype, which I had planned out visually in Figma beforehand. The prototype included the opening screen, an introduction to the scenario in which the learner meets the mentor, and the first question with correct and incorrect prompts.
With the basic framework for the rest of the project established, I shared the prototype seeking feedback on the look, feel, and overall experience of the scenario. The reception was positive and I made minor adjustments that addressed the user experience and user interface design early on in the project, such as adding audio to the checklist and removing navigation buttons as they were deemed not needed for the user to move throughout the course.
The interactive prototype was and continues to be an essential step in the development process. It allows me to improve the experience based on user testing and feedback from the clients and community at the beginning of development, so full development can run more efficiently.
For the full development, my skills in Storyline were challenged as I excelled in completing the build of the prototype to full development. Throughout this process, I built the additional slides, leveraging states, layers, triggers (both standard and conditional), and variables to enhance the overall functionality.
I am most proud of the consistent visual design throughout the project, which was also positive feedback I received in user testing. Even when I could not find the images I needed, I was confident in my visual design skills to create assets that aligned with the experience, such as the grocery list.
The final product was well-received with feedback emphasizing the cohesive design, interactivity, and my attention to detail, as shown in the testimonials below:
-Mike Taylor, Learning Designer
-Lucy Bolton, Learning & Development Content & Digital Design Specialist
-Clare White, Educator
There are many learning design skills I have developed throughout the production of this course and will take with me as I continue to upskill and work on more learning experiences to showcase my skills.
By completing this learning experience, I have a better understanding of using the ADDIE process to guide and inform the instructional design process from ideation to full development. I developed a deeper understanding of how to analyze a situation to find a core problem and then use that analysis to make an informed decision about what learning solution would work best. I gained technical and visual design development skills via Storyline 360 settings and Figma’s design editing capabilities. And I learned to use action mapping to guide decisions throughout the project, continuously coming back to whether it directly benefits the goal.
I had a lovely time creating this learning experience and am grateful to continue developing engaging and impactful experiences.
If you need a learning experience designer or an eLearning developer, please reach out.